Post by sitomo101 on Mar 11, 2024 4:35:09 GMT
The Parma-based company is a leader in the canned food sector and, in particular, in the tomato sector . The Mutti case was told by Michele Laterza , Corporate Communications & PR Manager of the company, on the occasion of the webinar organized by L'Eco della Stampa entitled '20 '21 '22: Present and future of corporate communication . The case study in question can be said to be closely linked to the topics covered previously in this article. In fact, as Laterza himself said during the webinar: " The birth of Mutti's corporate communication coincides with my arrival in the company at the height of the pandemic ". Certainly not the best time to embark on a new professional path, so much so that it was even defined by the person concerned as " a surreal beginning.
I started my new job remotely, I only knew 3-4 people Oman Phone Number Data I interviewed with. I only knew about the company what was available on the internet, yet I had to communicate the company ”. It could be said that there could not have been a worse start both as a historical period and as a personal experience. In such a context, therefore, " it was impossible not to talk about the pandemic ". However, among the many lessons learned from this complicated period is that: every crisis also offers an opportunity . Transforming a crisis into an opportunity It is precisely on this assumption that the work undertaken by Michele Laterza was based . He revealed that it was at the same time " an unmissable opportunity to start creating the culture of corporate communication ". Not only. It also served to " make people understand its importance internally, in a context accustomed.
The actions on which the attention of the new corporate communication manager was focused were: "the donation of 500 thousand euros to the Parma Maggiore hospital and the 25% increase in the pay slips of production and logistics employees, including providers" . Although they may seem like two distinct spheres, the decision was to " report them jointly in a single press release to describe the approach both on the territory in which the company operates, but also on the people who are part of it ". A baptism of fire which, however, served to immediately understand the values on which it was worth developing corporate communication , that is, " giving value to simple things, rewarding commitment, recognizing merit, taking care of what is close to go far ".
I started my new job remotely, I only knew 3-4 people Oman Phone Number Data I interviewed with. I only knew about the company what was available on the internet, yet I had to communicate the company ”. It could be said that there could not have been a worse start both as a historical period and as a personal experience. In such a context, therefore, " it was impossible not to talk about the pandemic ". However, among the many lessons learned from this complicated period is that: every crisis also offers an opportunity . Transforming a crisis into an opportunity It is precisely on this assumption that the work undertaken by Michele Laterza was based . He revealed that it was at the same time " an unmissable opportunity to start creating the culture of corporate communication ". Not only. It also served to " make people understand its importance internally, in a context accustomed.
The actions on which the attention of the new corporate communication manager was focused were: "the donation of 500 thousand euros to the Parma Maggiore hospital and the 25% increase in the pay slips of production and logistics employees, including providers" . Although they may seem like two distinct spheres, the decision was to " report them jointly in a single press release to describe the approach both on the territory in which the company operates, but also on the people who are part of it ". A baptism of fire which, however, served to immediately understand the values on which it was worth developing corporate communication , that is, " giving value to simple things, rewarding commitment, recognizing merit, taking care of what is close to go far ".
