Post by account_disabled on Feb 19, 2024 4:50:13 GMT
6 6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales Number 5 “Ignore The 7 Email Follow-Up Myth” is a good one here. Tip Takeaway It talks about how different industry verticals and sales use cases can benefit from differently placed offers during a drip campaign. It’s likely that after a while, your subscribers can become overwhelmed or just bored with your content and unsubscribe or stop opening your emails – meaning they could miss out on your offer email entirely. I’m going to test this one.
10 Top Landing Pages Tips Right from the Industry Experts Buy TG Database Number 8 here talks about a concept known as analysis paralysis. In this instance the example talks about having too many social share buttons. Not only is this overwhelming in terms of the number of options, it makes it harder to find your sharing method of choice. Tip Takeaway I like to refer to this as “the toothpaste trance”. The Toothpaste Trance is a psychological phenomenon .
This is like a homepage vs. landing page. One (a landing page) has a distinct and obvious CTA and the other (a homepage) often has between 20 and 70 things to do. Make it easy for people and they’ll take advantage of your offer more often. Another great example of this is an experiment that was done based on the number of jam choices available at a stall in a supermarket. Less is More – The Supermarket Jam Experiment A real world example of the psychology of ‘less is more’ comes from an experiment conducted in a supermarket in 2000 by S. S. Inyengar and M. R. Leper.